Marketing Strategy & Planning
I partner with enterprise organizations to craft tailored marketing strategies aligned to business objectives and growth goals. Leveraging 20+ years of experience, I design comprehensive marketing plans that integrate digital, partner, and product strategies to deliver measurable ROI. From GTM planning to pipeline acceleration, I provide actionable insights and frameworks to help businesses stand out in crowded markets. I’ll help you optimize resources, align teams, and develop a roadmap that drives scalable growth, customer acquisition, and long-term brand value.
AI-Driven Marketing Innovation
I help businesses unlock the power of AI to elevate marketing performance. From integrating AI-powered tools like predictive analytics, personalization engines, and automation platforms, I develop data-backed strategies that increase engagement, accelerate pipeline velocity, and improve customer experience. I’ve successfully implemented AI-driven marketing solutions that achieved significant lifts in lead generation and conversion. I consult on emerging AI trends and tools to ensure your marketing teams harness the latest innovations to deliver highly targeted, efficient campaigns that fuel business growth.
Integrated Campaign Development
I specialize in developing integrated marketing campaigns that connect every stage of the customer journey. By combining digital marketing, ABM, content strategy, and sales enablement, I create high-impact programs that drive customer acquisition and revenue growth. I work closely with internal teams to align messaging, channels, and assets across touchpoints. Whether it’s launching a global demand generation campaign or an industry-specific initiative, I deliver campaigns that blend creativity with data to deliver consistent engagement, brand awareness, and measurable results.
In-Depth Competitive & Market Analysis
I deliver actionable market intelligence to help you stay ahead of your competitors. I conduct deep-dive analyses of your competitive landscape, identifying market gaps, emerging trends, and growth opportunities. I provide strategic recommendations based on competitor benchmarking, buyer persona research, and market segmentation insights to strengthen your positioning and sharpen your value propositions. With my approach, you gain a clear view of how to differentiate your brand, refine your go-to-market strategy, and make smarter, data-driven decisions.
Partner Ecosystem Onboarding
I help organizations accelerate partner onboarding and engagement within their ecosystems. Leveraging years of experience with PRM (Partner Relationship Management) platforms, I streamline onboarding workflows, develop enablement content, and create tailored training programs to drive faster partner activation and productivity. My proven methods increase partner retention and revenue contribution while reducing time-to-value. I work closely with your partner and channel teams to build scalable, partner-first processes that strengthen relationships and drive long-term success.
Channel Co-Sell & Co-Marketing Strategy
I design and implement winning channel co-sell and co-marketing strategies that strengthen partner collaboration and maximize pipeline growth. I align partner sales and marketing efforts with clear go-to-market plans, incentives, and joint campaigns that drive mutual success. I specialize in developing co-branded assets, account-based co-marketing initiatives, and partner enablement programs that increase channel engagement and revenue contribution. I ensure your teams and partners are fully aligned, equipped, and motivated to accelerate joint pipeline opportunities.
SEO / SEM & Customer Experience
I help organizations combine SEO/SEM strategies with customer experience optimization to drive engagement and conversion across digital channels. I develop tailored search engine marketing campaigns, boost organic rankings, and improve paid media ROI through targeted keyword strategies and customer-centric content. My approach focuses on enhancing the entire customer journey—from first touch to post-sale experience—ensuring seamless engagement and higher conversion rates. I create end-to-end strategies that align your search, content, and CX efforts to maximize long-term customer value.
Product & Services Management
I consult on the full product and service lifecycle, from innovation and roadmap development to launch and post-release optimization. With deep experience leading product management at global SaaS companies, I help teams build market-driven solutions that drive adoption and retention. I align product development with customer needs and business objectives, optimize go-to-market strategies, and refine service offerings for competitive advantage. My approach focuses on innovation, cross-functional collaboration, and continuous improvement to ensure your products and services fuel growth.