Success Stories & Case Studies
Here are some selected Use Cases of previous clients, and how I (and my team at the time) helped them to solve their pain points, realize their business goals, and achieve ROI:
The Punk Rock Museum Gets Marketing Strategy Overhaul to Boost Growth
Overview: The Punk Rock Museum, a cultural history & experiential venue, recognized as a local & national landmark.
Challenge: The museum was facing declining ticket sales, high expenses, limited national awareness, competition from other local Las Vegas attractions, and social media challenges.
Solution: Analyzed the entire marketing & sales processes and tactics of the museum and their partnerships. Revised a new tactical strategy approach via social, digital channels, local event collaboration, content distribution, and customer loyalty.
Results: Within 90 days – patronage (daily ticket sales) increased, social engagement went up 2x, overhead costs went down by 60%, and ROI on advertising was up by 25%.
Digital Ad Sales Agency Uses Portal Optimization to Track Campaign Results
Overview: A Florida-based agency specializing in automotive, financial, and energy sectors, offers SEO, PPC, video, and digital ad services.
Challenge: The main challenge was client engagement—getting clients to participate in and track their campaign performance.
Solution: Helped agency in customizing their partner portal to share usage data, upload creative assets and reports, and manage access controls, improving transparency and value for clients.
Results: Portal enhancements met all expectations, boosted client satisfaction, and helped retain key accounts.
Helped Construction Manufacturer Equip Dealers with Automated Marketing Tools
Overview: Top U.S. PVC building product manufacturer sought to modernize partner marketing.
With many small dealers lacking dedicated marketers, I helped the manufacturer to develop programs and integrate automated tools to streamline marketing, sales, and CRM functions. The end-automation and campaigns enabled custom content modules, lead assignments, training, and campaign creation, boosting adoption across sales, ops, and leadership teams.
It now acts as their CRM, improving sales visibility and pipeline tracking while enhancing partner engagement and brand awareness.
Increased Sales for Premiere HP Partner through Marketing Services
Challenge: A Hong Kong-based IT retailer lacked internal marketing resources and needed help boosting HP product sales. They aimed to grow sales via structured partner marketing.
Solution: I led initiatives to define campaign goals, integrate multi-channel strategies, and track ROI. Leveraging HP’s Partner First co-branded assets, this partner company launched six-week campaigns using direct mail, print ads, and Google Ads.
Result: Sales more than doubled (387 units/month post-engagement vs. 186 units /month pre-engagement). This led to sellouts, increased store traffic, and renewed interest from suppliers.
Lead Generation Campaign Success Story for Canadian IT Services Firm
Challenge: An IT Services company headquartered in Canada sought to grow but was restricted by Canada’s strict CASL anti-spam laws, which require consent before sending emails. In-house attempts to build compliant prospect lists failed.
Solution: As Global Marketing Director, I led a team to develop CASL-compliant lists, contact prospects by integrated campaigns, and schedule appointments. This led to meaningful engagement and strong marketing assets.
Results: The company built a growing opt-in database, launched a successful customer newsletter, secured qualified leads, and began a second campaign with their portal vendor.